Pure Insights, a distinctive subsidiary of Pure Consulting, was created to meet the growing need for innovative and customized market research solutions in the Kingdom of Saudi Arabia.

As part of Pure Consulting, we leverage our extensive expertise to empower decision-makers with the knowledge they need to make impactful decisions.

Our Mission

Empower clients with meaningful insights to guide effective strategies

Why

Pure Insights?

Research-driven consulting… and decisions rooted in genuine insight

At Pure Insights, we do not conduct research merely to collect data; we use it as a strategic tool to empower our clients to make impactful decisions. Pure Research was born from Pure Consulting, where our consultants work collaboratively with advanced backgrounds in planning, organizational development, and policy-making. This consulting depth gives us a unique ability to connect market realities with business needs and on-the-ground challenges.

We bring together a diverse team of researchers, analysts, and subject-matter experts across multiple sectors. This diversity strengthens our ability to design precise, tailored methodologies that align with each project’s nature, local context, and strategic objectives—ensuring high-quality, actionable outcomes.

We begin every project with a holistic understanding of the market and context through deep qualitative and quantitative analysis. We conclude with practical, real-world deliverables—including gap analyses, development-focused insights, and actionable recommendations that support decision-making and ensure sustainable impact for end users.

Saudi Consulting Team

Saudi Consulting Team

We pride ourselves on being a team of 100% talented Saudi professionals, working with shared values to expand our impact on people and society. We build trusted partnerships with our clients to provide honest support and advice.

Integrated Global Expertise

Integrated Global Expertise

Elevating our projects with global excellence and local insights, our renowned Saudi team and extensive network of international subject matter experts ensure a diverse range of expertise, helping to deliver essential value to our clients.

Pure Model

Pure Model

Pure Model, our distinctive methodology, is an organized and dynamic approach to managing and delivering projects, leveraging deep local knowledge and expertise alongside best global practices with unparalleled efficiency and effectiveness.

Practical Business Expertise

Practical Business Expertise

We leverage our business intelligence and strategic consulting expertise to drive impact on the bottom line. Through our results-driven team, we develop practical strategies and implementation plans that align with broader business objectives and desired outcomes.

Capabilities

We believe in going beyond off-the-shelf methodologies. Our team takes a tailored approach in designing research methodologies, ensuring a deep understanding of our clients' systems, environments, and objectives. This customized approach enables the delivery of narrative insights that provide more than just data – they deliver actionable intelligence.

Polls and
Surveys
Polls and Surveys
Qualitative
Research
Qualitative Research
Brand Equity and
Perception Research
Brand Equity and Perception Research
Customer
Experience
Customer Experience
Behavior and
Habits Research
Behavior and Habits Research
Market
Segmentation
Market Segmentation
Sector
Insights
Sector Insights
Equity and
Benchmark Indexes
Equity and Benchmark Indexes

Leadership
Team

Khalid AlShakhshir
Chairman and Chief Executive Officer

Khalid possesses over 20 years of extensive experience in marketing, communication, brand management, and strategy, along with a strong background in business operations. At Pure Consulting, he is committed to designing innovative strategic initiatives and guiding their successful execution. He is adept at navigating challenges and leveraging them into opportunities, consistently achieving remarkable results for clients.

Anas AlSafi
Vice Chairman and Managing Partner

Anas brings over 20 years of experience in strategy, business development, marketing and communication. With a sharp eye for growth opportunities and deep operational expertise, he transforms visions into reality, driving success from concept to execution. Anas’s strategic leadership fuels businesses to thrive in competitive markets, making him a catalyst for impactful change.

Hesham Rowaihy
Managing Partner and Board Member

Hesham has over 22 years of experience in management consulting, project management, human capital, and business development. He has a proven track record as a trusted advisor, assisting clients from both public and private sectors with strategic projects that encompass strategy and operating models, governance, organizational development, and execution management. His diverse expertise positions him well to deliver impactful solutions tailored to the needs of various organizations.

Rania Babaset
Director

Rania has over 21 years of experience, bringing deep expertise and strategic insight across her field. Throughout her career, she has led and overseen numerous projects across both the public and private sectors, contributing to long-term impact and organizational excellence.

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