Our Services

Strategy Development

  • Business diagnosis and assessment
  • Business strategy
  • Corporate governance
  • Target operating model
  • Sustainability and CSR strategies

Marketing & Communication

  • Marketing and communication strategies
  • Brand strategy and positioning
  • Marketing activity planning and budgets
  • New product development
  • Shopper marketing

Organizational Development

  • Human resources development plans
  • Organization design and structure
  • Job descriptions and authority matrix
  • Compensation and benefits structure
  • Performance management framework

Operational Effectiveness

  • Functional policies and procedures
  • Implementation plans & execution support
  • Profit and loss optimization
  • Annual business planning
  • Capability building: Marketing Foundation

Pure Model

Our Pure Model provides an integrated and structured way to managing and delivering projects effectively and efficiently. It focuses on four key stages required for any successful business or marketing transformation, supported by program management, quality assurance, and change management activities.

Program Management & Quality Assurance

Purify

Purify

Create deep understanding through internal business diagnosis and external environmental scanning

Unify

Unify

Develop strategy and align all stakeholders to co-craft a unified business direction

Remodel

Remodel

Build new operating mechanisms and develop implementation plans with benefits realization

Execute & Review

Execute & Review

Support the execution of implementation plans and provide periodical performance review

Change Management