The Marketing Foundation Program consists of (3) Modules that have beed designed by international experts holding multinational standards and experiences.
Focuses and building strong brands based on consumer understanding, leveraging segmentation for growth, the communication process, briefing agencies for best results, judging advertising, and understanding the application of the digital world
Deals with Inspiring Innovation, Concept & research proposal Writing, attending a Focus Group in which consumer provide feedback on delegates own Innovation Concepts, Project Management and Principles for successful Packaging
Covers pricing and brand Profitability, Category Growth Management, Brand Portfolio Management, Meansuring Brand Results and Perception, Brand Audit, Brand Planning, PR & Company Reputation Management and Trade Marketing
Who Will Benefit:
Fresh/Junior (1-2 years of experience) marketers with at least 6 months in a Marketing role
Recent Brans Managers (2-3 years) or employees who will transition into Managerial roles within the next 1-2 years
Marketers in FMCGs will benefit from the practical approaches for brand growth; Marketers from other industries will learn essential "how-to" Marketing tools
Pure Consulting Academy's 5th Marketing Foundation Program is delivered by:
Marketing and branding strategist with more than 36years of experience.