Marketing Foundation Program

The Marketing Foundation Program consists of (3) Modules that have beed designed by international experts holding multinational standards and experiences.


Module 1

Focuses and building strong brands based on consumer understanding, leveraging segmentation for growth, the communication process, briefing agencies for best results, judging advertising, and understanding the application of the digital world

Module 2

Deals with Inspiring Innovation, Concept & research proposal Writing, attending a Focus Group in which consumer provide feedback on delegates own Innovation Concepts, Project Management and Principles for successful Packaging

Module 3

Covers pricing and brand Profitability, Category Growth Management, Brand Portfolio Management, Meansuring Brand Results and Perception, Brand Audit, Brand Planning, PR & Company Reputation Management and Trade Marketing

Who Will Benefit:

Pure Consulting Academy's 5th Marketing Foundation Program is delivered by:

Rob Reimers

Marketing and branding strategist with more than 36years of experience.

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