Applied Marketing For Agencies
Modules
Module 1
- Sting Vs Weak Brands
- Sting Vs Weak Brands
- Consumer need analysis and market segmentation
- Brand mapping
- Brand positioning & Brand Planning inculding financial appreciation
- Portfolio Management
- Building Brand Value and market development
- Exploring the precess of data collection, analysis and interpretation
- Defining a set of clear marketing and business objective
Module 1
- Developing consumer insights
- Generating creative ideas based on consumer insights, forming a dirct link from the consumer to the idea which is presented to the client, with a clear 'audit trail' to demonstrate the steps from scpnsumer behavior to the idea
- Conducting Consumer interviews to appreciate the need to understand consumer motication and inspiration beyond the obvious
- Idea Generation through mind mapping
- Developing a full capaign including channel, budget and creative considerations