Strategy. Marketing. Communication.
Crafting strategies and translating them into sustainable results.
We deliver beyond client expectations and support in execution to reach success and desired impact.
We believe in long-term success, not only quick wins.
We tailor our approach and solutions to client’s specific needs.
We work in transparency with our clients, and provide candid advice and feedback.
Through working together, we exchange knowledge and expertise.
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About
Pure Consulting

Established in 2014/ 1435 H
Pure Consulting is a leading Saudi consulting firm, established with accumulated local and multinational expertise in strategy, marketing and communications. Pure is led by a business-driven team with a clear purpose and a strong passion for crafting strategies and translating them into sustainable results.

Pure Purpose

Striving to be part of shaping the future of our ambitious nation; we work with our partners from the public, private, and social sectors to deliver sustainable success and tangible impact.

Why
Pure Consulting?

Saudi Consulting Team
We are proud to be a leading Saudi consulting firm with %100 Saudi talented professionals. We build trusted partnerships with clients to provide support and candid advice.
Global & Local Perspective
We bring to our projects global and local perspectives, through our Saudi star team and our trusted network of international subject matter experts.
Proven Approach
Our Pure Model provides a structured way to managing and delivering projects efficiently and effectively, utilizing local knowledge, expertise and global best practices.
Hands-On Business Expertise
We combine business acumen and consulting expertise to drive bottom-line impact. Through our business-driven team, we develop practical strategies and execution plans.

Pure Principles

At Pure Consulting, we build trusted partnerships and deep relationships with our clients to provide pure advice and support. Our ways of working are inspired by five principles:
Trust
We work in transparency, and provide candid advice.
Commitment
We deliver beyond expectations and support in execution.
Knowledge sharing
Through working together, we exchange knowledge and expertise.
Sustainability
We believe in long-term success, not only quick wins.
Customization
We tailor our approach and solutions to client’s specific needs.

Pure Capabilities

At Pure Consulting, we work in close partnership with our clients to offer practical, multi-disciplinary approaches to resolve complex challenges. We bring fresh positive perspectives to develop and implement strategic practices of high-performing organizations.

Public Sector Strategy

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We partner with government organizations to develop practical and sustainable sectorial or organizational strategies that are based on solid understanding of existing challenges and future strategic aspirations. We leverage our business acumen expertise to translate strategies into actions, along with providing the needed support in leading strategy execution.

Business & Growth Strategy

Building on our hands-on business expertise, we develop competitive strategies based on solid internal business diagnosis and market dynamics analysis. We identify growth levers by mapping internal strengths with market trends and opportunities. We enable our clients to achieve sustainable growth by translating the strategy into operating models and practical action plans.

Communication Strategy

We assist the public and private sectors in developing integrated communication strategies and plans based on deep understanding of stakeholders needs and insights. Through our proven methodologies and understanding of the local culture, we craft impactful relevant messages that resonate with the target audience to influence their behavior and deliver on communication objectives.

Marketing and Go-To-Market Strategy

We translate business strategies into competitive marketing strategies and plans based on deep understanding of target audience insights and direct competitors. We design the right marketing mix and strategic positioning to influence customers behavior enabling our clients to win in the marketplace.

People and Organization

We help our clients capitalize on people as their most important assets. We address organizational and people challenges by developing tailored solutions to achieve strategic business aspirations. We further assist our clients in improving workforce performance and linking it to strategic business objectives.

Transformation and Change Management

We help clients build the case for change; by understanding the current situation, identifying critical gaps, and defining a clear and inspiring purpose. We believe in the role of employee engagement and leadership communication to build the desired culture, create change agents, and turn resistance into acceptance and participation in organizational transformation.

Pure Team

Through our hand-picked team of Saudi professionals, we continue to build a high-performance, family culture at Pure Consulting. Our Star team is passionate about helping our clients in identifying their highest-value opportunities to build competitive advantage and achieve sustainable success.

Pure Founders

Khalid AlShakhshir

Managing Partner
Khalid is a Managing Partner overseeing Pure operations, ensuring the delivery of high value consulting services to clients. He has +19 years of experience with proven track record in marketing, communication, and business sustainability. Prior to establishing Pure, Khalid worked for Unilever and Saudi ARAMCO.

Anas AlSafi

Managing Partner
Anas is a Managing Partner leading the marketing and communication consulting practice. He has +15 years of experience in marketing, branding, communication with track record of leading strategic projects for both private and public sector organizations. Prior to establishing Pure, Anas worked for Unilever and AlSafiDanone

Hesham Rowaihy

Managing Partner
Hesham is a Managing Partner leading the strategy consulting practice. He has +17 years of experience and is responsible of delivering management consulting projects that require strategy, organizational development, and operational effectiveness. Prior to establishing Pure, Hesham worked for PwC, P&G, SEDCO, and Badir Program for ICT Incubators

Pure Partners

Emad AlQurashi

Partner
Emad is a strong marketer with +22 years of experience in marketing, communications, and brand leadership. Prior to joining Pure in 2019, he worked Unilever, Savola, Panda, and Ministry of Housing.

Amr Mandurah

Partner
Amr is a professional brand building expert with +15 years of diversified experience from flagship FMCG companies. Prior to joining Pure in 2017, he worked for PepsiCo, Nestle, and Goody.

Marwan AlAndas

Partner
Marwan is a business professional with solid +14 years of experience in strategy, marketing and performance management. Prior to joining Pure in 2017, he worked for Unilever.

Haitham AlHamdan

Partner
Haitham has +15 years of experience in strategic planning, marketing and communications, market research, and entrepreneurship. Prior to joining Pure in 2018, he worked for Mobily, KACST, and Badir Program

Pure Directors

Wisam Iskanderani

Director
Wisam has +12 years of experience in marketing and communication strategies and plans. Prior to joining Pure in 2018, he worked for Elixir, Bupa Arabia, and Johnson Controls

Abdulaziz AlRuwaigh

Director
Abdulaziz has +9 years of experience in marketing and communications, project management, and entrepreneurship. Prior to joining Pure in 2017, he worked for AlSafiDanone, Modon, and Riyad Bank

Abdulrahman Kattoa

Director
Abdulrahman has +15 years of experience in marketing, communications, and brand management. Prior to joining Pure in 2019, he worked for worked for Unilever, PepsiCo, Savola, and Waad Academy

Rayyan Khayat

Director
Rayyan has +10 years of experience in marketing, communications, and management consulting. Prior to joining Pure in 2018, he worked for PwC, Unilever, and Ministry of Economy and Planning.

Majed Bashammakh

Director
Majed has +10 years of experience in marketing, communications, brand management, and commercial operations. Prior to joining Pure in 2021, he worked Procter & Gamble.

Pure Clients

Join Pure Family

We are continuously looking for Saudi nationals with marketing, business or engineering degrees and relevant experience to join our star team.

Join
Pure Family

We are continuously looking for Saudi nationals with marketing, business or engineering degrees and relevant experience to join our star team.

Jeddah HQ Office  |  Riyadh Office

JEDDAH HQ Office

3823 Mahmud Arif St. AlRawdah District Jeddah 23433

RIYADH Office

7774 Othman bin Affan Rd. Al Izdihar District Riyadh
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